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Reynolds & Reynolds Adds Cutting-Edge Technology and Innovation With AutoVision Acquisition

The acquisition uniquely positions Reynolds to offer dealerships a complete suite of tools for all their used vehicle business needs

DAYTON, Ohio — June 8, 2023

The Reynolds and Reynolds Company announced today the acquisition of AutoVision, a technology startup that will enhance the Reynolds Retail Management System with a suite of tools to retail used vehicles more efficiently and profitably.

“The Reynolds Retail Management System is built on the idea of every dealer and enterprise having a single unique identifier for every customer, every vehicle, and every transaction,” said Chris Walsh, president of Reynolds and Reynolds. “For too long, the vehicle, especially the used vehicle, has been the outlier. It’s lived in a different system. One more browser to have open, one more VIN to verify and keep track of, and one more place to communicate, or not, internally. AutoVision becoming part of the Retail Management System changes that.”

Dealers need to address four key areas when retailing used vehicles: acquisition, reconditioning, inventory management, and merchandising. “For years, retailers have been forced to accept separate tools, mediocre appraisals that need adjusting, and add-on merchandising software to get the job done,” said AJ McGowan, president of AutoVision. “We know there is a different way to handle the vehicle lifecycle, and it starts with buying right.”

When it comes to acquiring vehicles, retailers will be able to achieve precise appraisals with AutoVision’s customizable adaptive market pricing algorithms. These algorithms compare vehicles in real time on an apples-to-apples basis using sophisticated language processing, with specific data sets that deliver accurate data for each dealership's unique business model. The system’s automation compiles this data at the push of a button with no need to manually adjust fields, as is typically the case today.

The automation built into the system is critical to making advancements in inventory management and merchandising. With AutoVision’s automation, dealerships can adjust to market changes in real-time, giving them more accurate data to base their pricing decisions on, manage their inventory, and merchandise more effectively.

“This second-generation technology takes the principles behind vehicle acquisition software built nearly 20 years ago and elevates it to today’s fast-moving, data-driven world, allowing retailers to make better, faster, and easier decisions about what they buy, how much they should spend on it, and what price they should sell it at,” said McGowan.

Coupled with ReconTRAC® – acquired by Reynolds in 2020 – AutoVision will give Reynolds customers a way to manage the entire lifecycle of every vehicle they touch, from acquisition to recon to inventory management to merchandising. “When we acquire a company, we buy to build, nurture, and improve a product leveraging our nearly 100 years of experience in the automotive retail space,” said Walsh. “This is a true startup – a next-level, visionary product that is breaking down barriers. The framework is there; it only requires the boost and refinement Reynolds provides. We are excited to build AutoVision and its unique ability to manage the vehicle lifecycle into our Retail Management System.”

Exclusive early access to AutoVision will be available to everyone attending the Reynolds Retail Summit in September at the Indianapolis Motor Speedway. Reynolds will launch the new vehicle lifecycle platform at NADA 2024 in Las Vegas.

About Reynolds Reynolds and Reynolds is a leading provider of automobile dealership software, services, and forms to help dealerships deliver better business results and transform the customer experience. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, Tampa, Florida, and Celina, Ohio, as well as operations in Canada, the U.K., and Europe. (

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Dayton, Ohio 45430

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